Inbound 2017 was one of the most appealing events on social impact and communication for our Tello team this year, the young and flexible carrier on the USA market. Not only because it is a huge event that brings together social players from all over the world, but also because it has a high degree of inspiration from authentic speakers!
Maria Dima, the blogger, social entertainer and marketer behind Tello joined the Inbound gathering, and on her return, although still under the jet leg effect, took some time to talk about the event. So, we drew 7 things about Inbound worth sharing with the marketing world!
#1 Michelle Obama shakes standards, while being shockingly fun & inspirational!
This year, Michelle Obama took the floor, besides specialists from Teen Vogue, Uber and HubSpot, famous American TV hosts and producers, sports icons and best selling author.
I’ll be the total groupie and say that my favorite speaker was Michelle Obama. She held a keynote, talking about the transition in/out of the White House, her challenges and how she used diplomacy & grace to overcome them. She was her usual self, being shockingly fun and real while addressing women rights, kids, politics, and the new Beyonce album. (Maria Dima, Marketer)
Words came easily, and some will probably stay with the audience like birthday cards in the souvenir drawer.
- “You can’t lead with fear.”
- “It will be hard to stand up for yourself if you don’t love yourself.”
#2 Brand stories with a personal touch
The word event when it comes to Inbound may be a bit poor. Maybe worldwide gathering would be more into the reality of things. As Maria explained to us it is “the place to be for inspiration, success stories & insights into how to create brand hysteria, grow your product, team, and company.”
It seems that the famous speakers present were there not just to perform a speech, but actually stayed to attend other people’s presentations.
#3 Inbound provokes the ego
Very happy coincidence. It was a perfect match for my personal self-improvement alter ego as well. I felt so grateful to be a part of the positive vibe that was surrounding every track, I felt energised and inspired, jotting down everything, just like in college. That’s a lesson from John Cena. (Maria, Marketer)
#4 Over 21000 people running from track to track
The event is as huge as you can image if you ever joined an international conference.
Many tracks at the same time, so many rooms, people (over 21000). The biggest challenge was… standing in line with 21000 people for restrooms, food and the constant power walking/running to get to every track.
#5 Larry Kim’s speech… really practical!
Where does Facebook and Twitter communication go? What do we need from these channels? What can they fuel helpful? How do we engage with brands? One could fish for some answers in Larry Kim’s presentation, the founder of WordStream.
Larry Kim’s presentation was amazing, with practical and real tips, refreshingly tied in a unicorn theme. “The Top 10 Facebook and Twitter Content Promotion Hacks of 2017” got me thinking of what can we all do next and more important, how to do it differently. (Maria, Marketer)
#6 People were surprised to hear about Tello in the USA
Tello and surprise somehow go hand in hand. So, we’ve asked Maria if there was any surprise for there for her as a rep.
The biggest surprise came from people’s faces after hearing what Tello is about – no contracts, no fees, plans starting at $5/mo – they lit up, asking 2, 3 times if this is real and available in the US.
#7 Powerful lines…
Our rep, Maria, took her share of the strategic goodies at hand, and lines that will echo hard some time on.
- Be the most you.
- Create the conditions for creativity.
- No more “yes-man” attitude.
- Your customers’ default patterns need to be your own.