10 best free online marketing courses & certifications
Since we here at KeepCalling are addicted to marketing theories and practices, we wanted to continue the series of articles dedicated to marketing junkies like us by presenting you the best free online marketing courses and certifications that you can get… for free!
If you want to browse more resources for marketing professionals, here are the 10 best marketing blogs of the moment and the 10 best marketing books for all needs.
There are tons of courses trying to teach you the very many facets of online marketing out there and some of them are free, but which ones are worth your most precious investment: time? We examined many free online marketing courses and give you the best of the best:
Free Social Media Marketing Courses
1. Diploma in Social Media Strategy – Alison
This free online social media strategy diploma course will teach you how to become an effective social media strategist. You will study the rise of social media as well as learn how to conduct and audit market analysis, set goals, types of content, social channels, and select platforms. Learn how to create a social media policy and integrate marketing strategies.
2. Get Certified in Social Media Strategy – Hubspot
This Hubspot free course will enable you to build an effective social media strategy and it also offers a certification. The 8 lessons consisting of 39 videos and 29 quizzes will take up a little over 4 hours of your time, teaching you how to create social content, set up social listening and moderation, and extend your reach.
3. Social Media Analytics – Quintly
Of course, it is not enough to build a social media strategy, it’s also important to assess it and measure it according to your business goals. This free course is here to help you do just that, in three comprehensive steps.
Free Content Marketing Courses
4. Get Certified in Content Marketing – Hubspot
This free course will give you an overview of how to become an effective content marketer, while offering a certification upon completion. You’ll learn a content creation framework for producing effective content on a consistent basis, and you’ll create and repurpose content that will be both SEO friendly and reader friendly.
5. Viral Marketing and How to Craft Contagious Content – Coursera
This course is delivered by Jonah Berger, professor of Marketing at University of Pennsylvania and author of best-selling book “Contagious: Why Things Catch On”. Jonah explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products.
The main points covered by the course are how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence.
6. Copywriting Quick Start: Top FREE Writing Tools & Hacks – Udemy
This short video course will give you the internet’s best free writing tools and hacks. This will enable you to generate new blog ideas more easily, create catchy headlines, write persuasive marketing copy, and find the exact words you’re looking for at all times.
Free SEO Marketing Courses
7. Fundamentals of Digital Marketing – Google
This is a monster of a course, a good and friendly monster. It takes you through everything digital marketing means for a business and teaches you everything you need to know in order to rank high in search engines. It also teaches you how to be seen everywhere else. It’s a very comprehensive course taking 40 hours to complete, and it also gives you a nice certification at the end.
8. Online SEO Training – Yoast
You know the very useful SEO plugin called Yoast? They offer two SEO courses and one of them is free! This course will teach you the basics of SEO, WordPress, and everything you need to know about the Yoast SEO plugin.
Free Email Marketing Courses
9. Email Marketing Course – Sendinblue Academy
In Sendinblue’s email marketing course, you will learn email marketing from the ground up. Upon completion of the certification, you’ll have the knowledge to create an email marketing strategy that builds lasting engagement & stronger relationships. This course offers 8 modules divided into 63 videos and 4 ebooks.
10. Email Marketing Made Easy for Beginners – Udemy
This free tutorial is very popular on the famous elearning platform Udemy. It will teach you the basics of creating effective email marketing campaigns that will boost your company’s success. The course covers:
- Launching your first email campaign
- Getting started with email marketing
- The basics of an email marketing platform
- Writing effective emails that inspire action
- Growing your email list to increase revenue potential