A day in the life of a Marketing Specialist
Curious to find out what the daily life of a Marketing Specialist looks like? Meet Claudia, KeepCalling’s Mobile Recharge team leader! Claudia is in charge of growing our Mobile Recharge product across different markets. She’s been with us since 2013, so she’s a seasoned Marketing Specialist in love with her work. Here is what her typical schedule looks like…
On a regular day, I wake up around 6:30 or 7 am, have breakfast and then go to work. Some days I walk (which is the perfect timing for me to listen to one of my favorite podcasts – Creative Pep Talk with Andy J Pizza), some days I drive, and some days I bike, to avoid the traffic a bit.
I am a morning person, so I try to get to the office as early as possible. Once I get there, I turn on my laptop, check my emails and read the news. Then I go and have coffee with my colleagues.
I take a look at my to-do list and start with the most important or high priority tasks. Among my main responsibilities are mapping the growing mix of traffic channels into a cohesive marketing strategy, increasing our product’s brand awareness and optimizing the conversion funnel.
In terms of music, I rarely listen to music in my headphones while working, so most of the time I’m ok with anything that’s playing in the office.
My day continues with reporting – measuring and analyzing data. It’s delightful to run online campaigns because everything is measurable. Once you get traffic, you know how good or bad your campaigns perform and you can react accordingly.
My daily work mix also consists in meetings with my colleagues, where we analyze performance, brainstorm ideas on how to optimize campaigns, what new target audiences to reach, what further A/B tests to conduct to improve conversion rate on our websites, and so on and so forth to ensure that everything is running smoothly.
I’ve learned about the importance of taking breaks, and getting off the chair from time to time, so a second cup of coffee, a snack or just a chit chat with my teammates is always a good idea.
Another highlight of the day would be researching and analyzing marketing trends. Being up to date with every novelty in the industry is a must. Whether it’s about privacy changes, the cookieless environment and the implications in online measurement, or just new updates or new features in the advertising platforms, a marketing specialist can never get bored. Automation is more than the pressing of a button. It requires preparation, knowledge, and the willingness to try it out.
To keep up the pace with all this news, I personally use Feedly. It’s a feed reader that aggregates information on any topic I’m interested in, in one single place, rather than having to visit each website or blog to get updates. Oh, and not to forget about the good old Google Alerts.
My work day may have probably ended, but my tasks have not, as some of them are ongoing, especially those not related to any project.
Once I get home, I try to disconnect and have some quality personal time. Sometimes I may go for a walk (minimum 1h of daily walking is one of my personal goals), for a ride, meet friends, read, cook, or just do the chores. It depends on my mood and my time.
To sum up, I have some habits that I do every day, but generally I enjoy diversifying things and multitasking. And being an online marketer gives me the chance to practice all of the above and pushes some motivation buttons.