Spring seems to be the perfect time for high profile international conferences in all fields, so last week two of our Marketing colleagues flew to San Francisco to attend a fusion event called ad:tech.
ad:tech is a conference and exhibition where the marketing, technology, and media communities come together to share new ways of thinking, build strong partnerships, and define new strategies to address the key industry challenges and opportunities.
This year’s agenda was created to meet the biggest challenges marketing experts are facing. From the latest programmatic secrets, to new tactics for influencer marketing, to insider tips about social platforms, there was a significant number of sessions from which participants could choose.
Coca-Cola, Google, Nestle, Pinterest, Walmart, Facebook, and Unilever are some of the best known brands who were represented by keynote speakers at ad:tech 2015. They all shared big ideas, concepts, and thought leadership and inspired marketing experts and aspirants alike.