The dynamic mobile market rises new challenges by the day. These challenges may be successfully converted into customized customer approach, which brings higher customer satisfaction. Since all of these were largely analysed within a conference, KeepCalling had to be there. That’s why two KeepCalling marketers joined Conversions@Google, in Dublin, an event that discussed the latest insights into mobile marketing.
Briefly, Conversion@Google meant: series of keynote speeches, live demonstrations and discussions with leading mobile site usability experts. Plus, senior Google product experts and businesses who cracked mobile conversions, spiced up the event by sharing the best practices in the industry.
Keeping pace with the latest developments of the industry is one of the major concerns KeepCalling focuses on, in order to be able to anticipate future needs that might arise as technology evolves and the 5-6 inches interface of smartphones become more powerful.